A Different Kind of “Going Big” When most people hear the phrase “going big,” they picture scale, visibility, and influence. Bigger platforms. Larger audiences. Wider reach. But in this conversation with Reverend John Yates III, we’re invited into a very different vision; one that is quieter, slower, and, in many ways, far more enduring. John challenges us to rethink the entire premise. What if going big isn’t about building something that elevates you, but about laying a fou